A new look. A new tagline. Same mission and vision.
A logo and tagline must capture the core of our club and lay the foundation for the style and tone of all our outward and inward facing marketing and communications.
A logo and tagline must be distinct, memorable, and flexible, capturing the spirit and energy of the organization and applicable to all levels of the organization.
Introducing our new CFUW Logo and Tagline and the significance of its many components:
The Logo
OPEN BOOK (and SPINE) – A foundation in learning and education – always opening and expanding
UNFOLDING PAGES – A long history with many achievements – diversity of members
FLAME (in centre) – Acknowledgment of our legacy brand, the Lamp of Learning – lighting the way, upward and forward.
The Tagline
Realizing is both to understand and make real. A state of mind – to become fully aware – a process which speaks to the foundations of lifelong learning in our organization.
Potential is the outcome of our work. It’s the ‘vision’ that becomes a reality – seeing potential and bringing it to life. As an organization and member community, we see a potential goal, come together to find a solution, and bring it to life for the betterment of all.
For all women is a statement with powerful duality that defines both our organization’s members and purpose. Our organization is “for all women” to join and participate. The advocacy work we do is “for all women” – with our core focus being women’s empowerment, education, representation, equality and human rights.